With the aging of the baby-boom generation, some beauty experts have declared gray the new in hair color. But many women still aren't comfortable letting their natural side show. Nearly 65 percent use hair
color, many starting at age 18, according to a Procter & Gamble
survey. In another report, Clairol says the 71 percent of women who dye
their hair do so in order to "look and feel more attractive."